The Basics of Growth Marketing: User Acquisition

发布时间 2022-03-30 15:00:00 来源

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摘要

Growth is one of the most top of mind questions for entrepreneurs building startups of all kinds -- but how does one go beyond a mindset of "growth hacking" to thinking about growth more systemically and holistically? a16z general partners Andrew Chen (formerly of Uber and author of the book, The Cold Start Problem) and Jeff Jordan (formerly of OpenTable, eBay) dig into the fundamentals of growth, starting with user acquisition.

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The Basics of Growth Marketing: User Acquisition

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中英文字稿