Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

发布时间 2026-04-08 16:00:00 来源

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Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets. Hosted on Acast. See acast.com/privacy for more information.

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Scaling a Local Favorite: The Strategy Behind Wawa’s Growth

摘要

中英文字稿