Transparency in Automotive Advertising Panel | Daily Dealer Live

Today's show features: - Shane Helms, Founder / CEO at TrueView Media Group - Shelley Pratt, Director, Media, Activations, and Business Intelligence at Nissan USA - Kristin Coleman, Vice President Marketing at AutoNation - Mario Diez, CEO at Peer39 This episode is brought to you by: Experian – Experian Automotive helps marketers identify and engage high-value auto shoppers, strengthen customer loyalty, grow service revenue, and activate 1,100+ automotive audiences across 30+ advertising platforms. Learn more here: https://carguymedia.com/3RTNi9H Key Moments: 00:00 CTV Ad Spend Black Box 06:42 Auto Industry Headlines 11:18 Chat Reactions Panel Setup 13:47 OEM Retail Transparency Gap 21:55 Inside Programmatic Auctions 37:42 Defining CTV Clearly 39:25 Direct Deals and Receipts 42:55 Tier Three Playbook 47:39 Accountability and Quality 54:37 Rapid Fire and Wrap Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

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