Performance Marketing in a Post-IDFA World — Eric Seufert, Mobile Dev Memo
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摘要
In this week’s episode, we asked mobile marketing expert Eric Seufert for his take on upcoming privacy changes in iOS 14 and why the post-IDFA world presents a huge opportunity for mobile app developers.
In this episode, you’ll hear about:
(1:07) Managing user acquisition at Rovio; freemium app dynamics at scale.
(6:30) Why it’s hard to determine the effect of a specific ad channel; holdout testing.
(9:10) The difference between mobile and traditional advertising: response time; Pepsi Super Bowl ads.
(22:10) Why Eric doesn’t like the term “user acquisition.”
(31:00) Why post-IDFA is more work for advertisers but provides a bigger opportunity.
(37:43) How App Store changes have shaped the entire mobile app market; Top Charts.
(44:25) Prediction: SKAdNetwork changes will most likely go into effect this January.
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