Is Influencer Marketing Worth It?

发布时间 2024-04-26 16:00:49 来源

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摘要

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Acast. See acast.com/privacy for more information.

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Is Influencer Marketing Worth It?

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